While SEO is a legitimate strategy to increase website traffic, it isn’t the only strategy when it comes to content marketing. As more and more people turn to content marketing, it has become increasingly more difficult to shine a light on your company. While Google and SEO can drive a tremendous amount of traffic to your website, it may not always be the best and most efficient way to do so. Here are some alternative ways to increase website traffic.
When it comes to your marketing strategy, you never want to forget email marketing as it is still one of the best sources of traffic that you can get. Your email marketing campaign should be actively collecting subscribers for your list and sending out fresh pieces of content that you publish. Your email subscribers are much more likely to spread the word about your content and share it on their social media sites.
Placing comments on blogs doesn’t mean randomly posting links to your page in the comment section of other websites, but instead posting relevant and helpful comments on those blogs. It works best if you comment on blogs from your niche because they already have an established audience that is similar to your target audience. To drive traffic, you need to provide value in your comment, additional information, or a new perspective.
Guest blogging is a great way to drive traffic back to your website. You can try to drive traffic directly to a related article on your website by placing a link directly in the guest article. An even better strategy is to put a link to your site or landing page within your guest author bio. Like with commenting on blogs, you want to choose blogs for your guest posts that are closely related to your own niche.
If you are only sharing your content once on social media, you are missing out on an excellent opportunity to drive more traffic to your site. Only posting content once means that only a fraction of your audience sees your updates. By re-posting your content, you can increase the traffic that you drive to one post from social media.
Facebook has become an excellent tool for promoting your business. Many smaller companies don’t know that they can set up re-marketing audiences within the social network by merely installing a convenient tool on your site. When you install Facebook tracking pixel on your site, it allows you to continue to market to customers who have visited your site. It is the perfect way to create return traffic to your site.
This handy tool works in the same way as Facebook. All you have to do is install the pixel on your website to start targeting your website’s visitors on Twitter. The only difference is that Twitter requires you to have a higher minimum audience count before you can begin advertising to them.
Focus on Your Headlines
According to a study recently published by Quick Sprout Marketing, eight out of ten individuals will read a title and not read the rest of the advertisement. This means that you should be spending about 80 percent of your time perfecting the headline to grab the attention of your audience. Whether you are running ads on Facebook, LinkedIn, Twitter, or pay-per-click, you want your headlines to be perfect.
Spending time blogging on a regular basis really does drive traffic. A recent study showed that by increasing the number of blogs that you post from two per week to over ten per week, companies could see a 300 percent increase in their traffic. You also need to ensure that your blogs and entire site are search engine optimized to get the best results.
Syndicate Your Blog on Other Sites
Allowing your blog too by syndicated on other sites is an excellent way to drive new audiences to your site. You want to search for blogs that are in a similar industry and that are similar regarding size and audience. Once you find an appropriate site, contact the site administrator and ask if they would like to swap blog articles. Take turns posting each other’s blogs and linking back to the other’s site.
Increasing traffic to your website doesn’t have to break the bank. With these simple tips, you can start finding new audiences and increasing the traffic to your site. There are endless ways for you to
increase website traffic. Try out new strategies and track the results so you can see which methods work best.
If you’re a small business owner, you may feel like the deck is stacked against you when it comes to marketing online. You don’t have the same budgets as the large corporations, and you don’t have the massive resources when it comes to your marketing team. Fortunately, you don’t need any of this to increase traffic to your website. These tips will help you get started on the right path for anyone looking to increase website traffic naturally.