The first obvious mistake you should avoid is using a web template that is very popular. If a ton of people are using the exact same template, your website will not be unique at all and your credibility as a unique or original will be tarnished. In other words, you will come off as a generic or simple carbon copy of other websites. You don’t want to look just like your next-door neighbors.
The whole point of using a web template is to save time and effort. You just change the title, colors, maybe the font style, add your content and images and you’re done. The biggest mistake most self designed websites have is over customized templates. While that may be good in the sense that you’re creating a unique graphic, you’re defying the very purpose of using a web template — saving time and effort.
However, on the opposite side, is if the web template you purchase is suitable, but some changes must be made to suit your business’ overall branding then you will have to take some time to make the changes. For example, you can find a very nice template that suits your coaching site except the original designer has put an image of man in the header. You can find images of women and groups of women to replace the man for your female oriented coaching website. Just mmake sure that you are only making the necessary changes and don’t redesign the whole template.
Okay I know you have seen a website where you are just puzzled at what the person had in mind when they chose the theme or colors or maybe the font…. sometimes people are simply making the wrong choice of web templates. However, this is still a very subjective issue, but if your audience thinks your template is attractive and it makes them keep coming back for more then the right one. Do not choose templates just because they are pretty, choose them because they serve your purpose: attracting the right audience and compelling them to take whatever actions you want them to take on your site.
The best way to get the right website is usually to use templates that allow customization to make them match your brand. The easiest way to do this easily is by using a professional page builder like Elementor Pro. You get a ton of built in templates and when you combine it with other plugins like Envato Elements and Astra Starter you get so many options.
You will be able to build everything from pages, posts and even landing pages and funnels using additional plugins like cartflows. Elementor is also working on so many other updates that will allow you to streamline how many plugins you have to use.