There are so many success stories you will hear about businesses making it good on the internet. The troubling thing is, there are maybe hundreds or even a thousands of stories daily that have a different story to tell. Many have unsuccessfully launched an online or both on and offline business.
Is this based on luck? Trying to succeed based on luck, is even less likely to happen. It takes a good business sense and a lot of expert help, whether you hire this help or use their information via eBooks, blogs or programs. Get a strong team of helpers, again either in person or remotely. Most importantly, it is the eagerness to succeed, the determination to learn and the willingness to invest a lot of sweat equity, some hard work and definitely some money.
The Very Basics
Without traffic, all your efforts would just go to waste. Every business needs customers, without them you have a supply of great products or mind blowing service, but you are not earning any money from that business. On the internet, traffic is the equivalent to walk in customers for an offline store. The more traffic you have the more potential sales you will be able make. Some of that traffic may buy what you are selling, while others may just look around, but the fact that they are there is always a good sign. And some of those who don’t buy on one day may come back and buy on another, or even send a friend to your website.
But, how do you get enough traffic to make sure that even if only a small percentage eventually buy, you will have enough to make a good profit? Many big companies generate traffic in the tens of thousands a day and a measly ten to fifteen percent actually buy anything. But lets do the math… if you get 1000 visitors per day and only 10% buy anything, you will still be making money from 100 customers. So, imagine that each one spends $10 you will have a good flow of daily income ($1000/day for my mathematically challenged readers 🤑) That small percentage is enough to provide you with a steady flow of income.
Many of these success stories get their traffic from paying for customers or clients. Yes that’s right; you may actually have to spend money to make money! Strategic and well thought out advertising is the key. The more people that know your site exists; the more people you have who could potentially go to your site, that’s common sense.
While there are many ways to get free advertising, this will not always generate the same high volume as paid methods. Paid advertisements include advertising on Facebook, Instagram, LinkedIn, Twitter and other social media as well as the search engines like Google and Yahoo.
The Value of Searches
Using strategic searches will be the easiest and fastest way to find out what a person looking for your products or services needs or is interested in finding out. Search engines have been very popular because they provide a vital service to both the businesses and the customers in search of a product or service. They are free and easy to use. With this popularity, you can use them to get visitors by making sure that your website speaks to the needs of your potential clients. It is easy to understand why so many companies would pay to advertise with these search engines, but the key is to make sure that your website is well optimized to show up when your potential client is searching for your services or products.
Search engines provide information to the millions of users each day. They provide access to sites that search engine user are looking for. If your site ranks high in search results pages, you obviously have a better chance of being the site they go to. However, if money for advertising is not in your current budget, all is not lost. SEO optimization and content marketing are a free but slower means of getting higher ranking for free.While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you are in the top ranks.
When you pay for your advertisements, you are essentially paying to be one of the first sites in the search engine searches for your keywords and hence are paying for your traffic. This may not sound like a great idea, but if even well known fortune 500 business are paying for advertising, there must be a value to it and the payoffs will tell the full story. When you pay for your traffic, you are almost guaranteed consistent traffic flow to your site.
Paying for your Traffic
Usually, you will be charged by the number times your ads is clicked, this is called pay per click. For some search engines, you will be charged for the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad and on your website. There are many tools that help you look for and create or develop the right keyword for the right moment. Before you sink a dime into advertising, research your keywords and phrases. Make sure they align with your services/products and the content on your website and most of all that they are the types of words and phrases that your potential clients or customers would use when searching.
All the money you spend on getting traffic will not be for naught if you don’t have a well set up website or have not properly aligned your website content with the keywords and phrases you want to use. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. You will at some point also have the right content to have some organic traffic as well as the paid traffic to your website. Paying for your traffic is a really good idea and you will get all the benefits it has to offer as long as you have a well put together website and are prepared to keep adding valuable content for this traffic.