What is the age level and what kind of knowledge does your audience have? A layman might linger around a general site on gardening, but a professional botanist might turn his nose at the very same site. Similarly, a regular first year college student will leave a site filled with astronomy abstracts but a 60 year old who is a well educated university graduate may find that site extremely interesting.
Take your audience’s emotional state into consideration when building your site. If a very irritated visitor searches for a solution and comes across your site, you will want to make sure you offer the solution right up front and sell or promote your product to him second. In this way, the visitor will put his trust in you for offering the solution to his problems and is more likely to buy your product when you offer it to him after that.
When you design the layout for your site, you have to take into account the characteristics of your audience. Are they old or young people? Are they looking for trends or are they just looking for information served without any icing on the cake? For example, introducing a new, exciting game with a simple, straightforward black text against white background page will definitely turn prospects away. Make sure your design suits your site’s general audience and theme.
Try to sprinkle your personality in the content in your sites where you it fits this gives your audience a sense that you are on common ground. This in turn builds the trusting relationship you want to develop with your audience, which is the key to getting your audience to become your clients and customers.