Choosing A Niche
For most people venturing into the business arena, some research exercises are usually conducted to ensure its success probability rates are high. Part of this exercise would normally include the identification of the type of business endeavor most suited to the times and expertise of the said individual. This information would then contribute to the decision made regarding the niche market chosen for the individual’s business to cater to.
The following are some tips on how to choose suitable niche markets:
The obvious way of identifying a suitable niche would be connected to the capabilities and knowledge of the business owner. Coaches and other entrepreneurs often choose a niche that they are intimately familiar with. This makes sense because the pain points if this niche are well known to them. They are also quote familiar with how to speak “the language” that their niche market understands. This makes marketing and talking to their clients much easier than trying to break int a market that you are still trying to learn about and don’t innately understand in a way that makes talking to them very natural.
Choosing to venture into something that is familiar will give the business owner a better chance of achieving success simply due to the information already known about the said niche market. Being enthusiastic about the niche chosen will also contribute positively to the business owner, sticking to the choice made. The enthusiasm levels will be one of the factors that will enable you as a coach to confidently face any negativity that might arise during the onset of your business.
Having true faith and a clear understanding that your particular skills and services are needed will help you through the toughest times. There will be times you might otherwise loose enthusiasm especially if you are not familiar with your chosen niche, and are not as passionate as someone who may be more familiar and or part of that same niche.
Conducting comprehensive market research will also help you as a coach make informed choices regarding identifying suitable niche markets to venture into. Check out your potential competition and see what they are offering. Is that the type of offer you had in mind? Does it match what you are thinking? If not is it because that is not your niche or because they are undeserving the market which leaves an opening for you. See if you have any potential answers for the people leaving comments. This will help you understand if what you have to offer is going to serve this niche market.
The current buying and selling trends factor in very highly in any new coaching business endeavor, therefore careful research should be done to ensure the right choice in made. Failing this would result in choosing a niche that is not only not suitable and sustainable, but will possibly be the cause of financial losses for you as a coach.
For those intending to cater to a niche market simply based on the love of a particular product, there is the danger of not being able to look up the business entity objectively, perhaps contributing to a lot of clouded judgments calls. Your coaching business can involve selling products from another company, but you should not decide the niche of your business based on the love of that product. The niche should be based on your abilities and passions, because that will outlast any possible issues with the products, like a company losing favor or going out of business.