If you want to truly succeed as an online coach, you need to build a solid brand. By Brand I do not mean your company colors, font or even your logo. You need to know what distinguishes you from other coaches. What about the way you plan to coach, deal with your clients, speak to your clients’ needs will make you the one to go to? You have to give people a reason to seek YOU out. You could have the exact same program, price, colors etc. as another coach but the way you deliver your message is what your potential clients will resonate with.