Viral Marketing 101
This is one virtue a site must possess to lead the race in the ruthless competition with Internet based business. With so much competition and rivalry going on, every method of marketing must be employed and utilized to its fullest extent to make sure you are getting the most of your website.
It doesn’t matter if you have a killer product or a fantastically designed website, if people don’t know that you exist, it doesn’t matter, and you are not going to make it big. The worst result being that your business does not succeed. The sad thing is that many great business are dying not because they have a crappy product or service, but because they failed to reach their desired audience….
While there are so many methods and schemes used by so many websites and e-commerce sites today, there are definitely some that can help you with an extra boost in popularity ratings. One of these is called Viral Marketing.
While the term Viral easily depicts a virus (which right now with the world on alert, might give people a bit of a scare), it is also a word dreaded by computer owners, it is not as ominous as it seems. You do not actually use a computer virus to spread your business.
Viral Marketing Overview
Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of one’s product, service or company. There are many forms of media used to reach out to the public without actually promoting the product/service/brand/company. You have to approach the audience with other forms of addictive images, text or videos that get people hooked and or amused enough to share it with others who then pass it on, but the beauty is the product or service is also being shared in this viral video or text for example.
In a nutshell, companies count on the idea that if people like the content of a media they will pass it on to their friends and family. They sponsor certain media, such as a cool flash game, funny video, amusing story or whatever other viral content they think will suit their brand, which people pass on to another with the company brand or logo or the products description or any other content to help promote the company or its product.
Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.
Many companies offer incentives such as discounts and rebates for helping spread their viral marketing. They rely on the number of recipients a viral marketing gets from one person to determine the amount or number of incentives they are offered.
Using Viral Marketing to your advantage
The main advantage of viral marketing is that you get a lot of publicity and public awareness about your site and your company. You get to generate a flow of traffic that are considered potential customers. With a little ingenuity and imagination, plus some incentives or prizes, you can reach out to a great number of people and announce your existence.
Most site owners and companies are catching on to the effectiveness of Viral Marketing and Advertising. Not using it could kill your business. Along with other methods of promoting your site, like Search Engine Optimization and content marketing, viral marketing could easily push you ahead in the website traffic race.
Viral Marketing could be a sneaky way to get people to know about you and your company. You get them to pass your advertisement along. Viral content is also very low cost that financial barriers are not in place as they might be for other forms of advertising when you are just starting out. All it takes is a great idea, an addicting game, a great quiz or funny test, a funny story…. there are many ideas still out there and ready for you to jump on. Create gossip or a buzz about something connected to your business, many movies are promoted by using scandal and gossip to make them more popular. Remember the movie “The Blair Witch Project”?
Many big companies have tried viral marketing and have great success with it. A classic example is Goalcast. They have turned inspirational videos into viral products that are shared many times over on social media and it has worked wonders for them.
Now it’s your turn to use viral marketing to work wonders for you. Act now and reap the benefits Viral Marketing will provide you and your company or coaching business the sales figures you crave.