Website templates are very affordable, and they save you a lot of effort and time when you want to create a new layout for your website. However, a lot of people make mistakes in the process of choosing and using a web template and end up with something that was unlike the image they had in mind. Here are some guidelines to help you avoid those mistakes.
The first obvious mistake you should be aware of is using a website template that is very popular. If so many other people use the same website template, your website will not appear unique at all and you may lose some credibility as a solid, unique business. In other words, you appear generic and so why use you when maybe the other person with the same template has a bigger following for example.
The whole point of using a web template is to save time and effort. You just change the title and appropriate details and you’re done. The biggest mistake one makes is to customize the template beyond recognition. While that may be good in the sense that you’re creating a unique graphic, you’re defying the very purpose of using a web template — saving time and effort.
However, on the opposite side, if a website template you purchase is suitable, but some changes must be made to suit your site’s theme, brand or content, then some changes will need to be made. For example, you can find a very nice template that suits your needs for your garden hobby site except for the image of stamps in the header. Find and replace it with images of garden plants.
Overall, if you don’t know what you are doing, I recommend that you only make minor, or very necessary changes and don’t overdo the redesign of your website template. You would be better off picking a better suited web template even if it is from a different industry.
In some circumstances, people simply make the wrong choice of website template. This is a very subjective issue, but you have to be careful in selecting templates to suit your audience, brand and content. Do not choose templates just because they are pretty, choose them because they serve your purpose.