A lot of successful online businesses depend on repeat website visitors to account for a major part of their traffic. Repeat visitors are easier to convert into paying customers because the more often they return to a site, the more trust they have in that site. The credibility issue starts to melt away. This is why it is important to learn how to get more returning visitors to your site. If you are an online business, the question you need to be asking is – How do I get repeat visitors on my website? Here are some of the ways we recommend on how to increase returning visitors.
When you start a forum, chatroom or shout box, you are providing your website visitors a place to voice their opinions and interact with their peers — all of them are visitors of your site. As conversations build up, a sense of community will also follow, and your visitors will come back to your site almost religiously every day. This will increase the growth of your average website traffic statistics as well as reduce your websites bounce rate since your visitors come and stay a while.
Keep an online journal, or more commonly known as a blog, on your site and keep it updated with latest news about your niche. Human beings are curious creatures and they will keep their eyes glued to the monitor if you post fresh RELEVANT blogs frequently. You will also build up your credibility as an expert in your field because you are proving to them that you are real and that you know your stuff. As a website owner you will want to know how often the same people are visiting to see that you are creating a community of readers. How can you tell how many times someone visited a website? You can find this in your returning visitors Google analytics page.
Polls and surveys are other forms of interaction that you should definitely consider adding to your site. They provide a quick way for website visitors to voice their opinions and to get involved in your website. Be sure to publish polls or surveys that are strongly relevant to the target market of your website to keep them interested to find out about the results.
Just imagine how many office workers procrastinate at work every day, and you will be able to gauge how many people will keep visiting your website if you provide a very interesting or addicting way of entertainment. You can also hold competitions to award the high score winner to keep people trying continuously to earn the prize.
Update your website frequently with fresh content so that every time your website visitors come back; they will have something to read on your site. This is the most widely known and most effective method of attracting returning site visitors, but this is also the least carried out one because of the laziness of webmasters. No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!
The debate over how to get people to return to your website probably started as soon as you first opened your business. There are many theories, and no one knows for certain what the best way is. However, above are some things that we do know. What we hope is that when you did learn ways to increase repeat visitors to your website. That you have jump-started your quest