No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.
The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some websites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text. The website text needs to be readable to the majority of your audience, and should not just be “cute” or “pretty” go with practical first.
Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. This could be in the form of a database search engine, website glossary or index of articles that you have. Providing such a feature will make sure your visitors can use your website with ease. Use post categories to distinguish what specific area of expertise those website posts are referring to.
Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds (this is generous, most won’t wait even 5 seconds), so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention and improve the usability of your website.
Check and make sure that the mobile version of your site is giving those users the same seamless experience as the desktop version. Many website users view your website on their mobile devices and if your site is built for a desktop it must be optimized for mobile. Failing to do so will mean you are missing out on valuable revenue streams, because you have failed to improve the usability of your website for a large part of your audinece.
Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that. Have links tested on a regular basis including after any plugin or theme updates. The usability of your website may be affected by plugin or theme updates that affect the effectiveness of other plugins of your website.
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