There is no point in building a website unless you have a steady stream of visitors coming in. A major source of traffic for most sites on the internet are search engines like Google, Yahoo! and Bing. So there is definitely good reasons to design a search engine friendly site. Doing so puts you in a better position to rank higher in relevant searches for your niche on any given search engine and therefore get more visitors.
Major search engines use crawlers or robots to index websites to list on their search result pages. They follow links to a page, “read” the content of the page and record it in their own database, pulling up the listing as people search for it. So having content that is clearly relevant to what you want to be know for is vital, but not the only key.
If you want to make your site easier to index, you should avoid using frames on your website. Frames only confuse search engine robots and might cause them to misread your site or worse yet, even abandon your site. Frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts, and how many people out there know how to write long complicated scripts?
The next thing to avoid is Flash movies or in using flash for images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically. The important information won’t be indexed and this will leave you out of searches for that piece of important information that you have buried in an image or movie.
Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.
Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.
Now I know some of these terms may be new or unknown to some. Don’t give up, take this moment to do more research before you launch your site if you hope to rank and gain some organic traffic. Contrary to popular belief a website requires more than pretty pictures and catchy text content.
If you are overwhelmed at the idea of what you can do, please feel free to contact us we can help you with both the build of your website and the content.