Building a Premium Content Business
You may have gotten used to thinking that a lot of premium content online can be found for free. But businesses are learning that while offering things for “free” is a fantastic way to drive traffic to their website, it is not always the best money-making idea. In fact they are finding out that they are better off creating a premium content business website that sells high value content rather than trying to offer less valuable content for free.
Consumers are learning that while “free” is great for the pocketbook, it does not always mean they are getting the quality material they are expecting, which may lead them to believe that this is not quite the first-rate content business website they want to do business with.
You will now find that rather than giving away a lot of freebies, more companies are opting to sell upgraded higher value content. You are being asked to pay for “the good stuff,” and you can do the same thing on your blog. The best way to do this is to find or create some high value quality content for your blog or business. Consumers are always willing to pay for first-class content from your business and will continue to do so as long as the quality stays high. This is the simplest way to gain a reputation for being a first-rate content business.
What content can you sell on your websites?
- Deeper, more sophisticated content
- Replays of interviews or Q&A calls
- Step-by-step tutorials
- Access to training materials such as worksheets, planning guides, spreadsheets, etc.
- Give a taste. If you’re offering recipes, show an image of the completed dish to encourage people to pay to access the full recipe. If you are selling audios, list a few bullet pointed “takeaways,” or provide a sample of the audio, like iTunes does. Give people an idea of what to expect and they’ll be more likely to want to “pay to play.”
- Keep it simple. Too many options may confuse people, and a confused mind does not purchase. Don’t offer too many bells and whistles or packages; just keep it basic, especially at first.
- Educate people. Particularly if you are in a non-technical field, people may be hesitant to purchase something they think they can get for free. Emphasize the benefits of your material – convenience, quality, exclusivity, etc. Point out how your product is superior to others, or how it will save them time or money.
- Include testimonials. Give people a reason to trust you, and to say Yes. By including testimonials of satisfied customers on your blog, you can help potential purchasers over the hurdle of making the decision to purchase. Video testimonials are especially effective.
There are several WordPress plugins that allow you to restrict access to specific areas of your WordPress blog. You can keep things quite simple and just password-protect certain posts or areas. Consider this like a velvet rope at the entrance to the hottest club in town. The restricted access indicates that something spectacular is going on inside. Restricting entrance to certain areas of your blog will make visitors very curious – perhaps even curious enough to pay!
Selling Information Products on Your Premium Content Business Website
Selling information products is a natural extension of blogging and the perfect compliment to your premium content business. You’re already building your audience and creating information for them. So, sometimes creating a product is just a matter of pulling together information you’ve already written or recorded and repackaging it. Here are some of the most common information products:
- Consolidate blog posts on a certain topic into a premium content eBook.
- Record a webinar, zoom meeting, Facebook live or tele-class. Hold a free call on your topic of choice. Record the event, and then sell it as a digital download with a call guide or FAQ sheet.
- Record an interview with an expert. Take advantage of someone else’s expertise by interviewing them. Record the conversation, and then marketing the resulting audio to your readers. Bonus: If your interviewee has a rabid fan base of their own, you may be able to capture some of their market’s ears – and wallets!
- Record screen-casts. Are you a Photoshop whiz or video editing expert? Record yourself showing your stuff with Camtasia or Jing and sell the tutorials in a batch or individually. How-to sells!
- Use The Public Domain for great content that you can create from old books, videos and audio. The idea is to rework this content and make it relevant to modern situations if it is outdated.
When selling your information products online, you have a variety of delivery options, including:
- Directly through PayPal or another payment processor
Each of these has their advantages and drawbacks, so you may have to do a little bit of research to figure out which is best for you to use for selling your info products. If you’re new to information marketing, start small – don’t feel like you have to offer all the bells and whistles before you’re making the money to back it up!
I hope you have gained some insight into how to turn your basic blog into a premium content business website, without having to change what you are doing. Instead change how you are doing it.
I look forward to hearing about how you used some of the tips to gain a new source of income from your blog.
Check out this video with Grant Cardone which spells out the value of premium content