One of the main components that helps determine the success, or failure, of your search engine optimization (SEO) campaign is your keyword selection. Although your keyword may not appear much, choosing the right one for your website is one of the more grueling parts of the entire SEO process.
This keyword selection process is especially important if you aim to find a keyword or phrase that will be most effective for your entire website’s SEO plan.
The first thing that you should do if you want to be able to use keywords effectively is to start out by making a list of “key” keywords or phrases that are relevant to the content of your entire website. Doing this can lead you to discover more keywords or phrases that are synonyms of the original one.
Once you’ve made a list, select words or phrases that contain a “key” keyword/phrase to help search engines and your audience identify what your site’s content is about. Remember this is the type of phrase or word that your potential audience will identify with and use when searching for what you have to offer.
So, if your website is about cars, careful keyword selection will be important. Cars is very broad and using it won’t put you high up in the ranking of search engines, especially since it is very competitive. Try to avoid using words/phrases that are too general, this will not improve your page ranking.
Adding other key terms to your selection of keywords, such as “second-hand cars”, or “second-hand sports cars” will improve your chances of getting higher in the page rankings. Just make sure that these are relevant to your entire website’s content.
It also wise to research the keywords that your competition is using so you can narrow down which ones are being used frequently in your niche/industry to know which ones to avoid. If their site’s are already ranked high up in the search engine’s index, then you might have a difficult time going up against that.
There is no sense in using a highly competitive keyword or phrase, like “cars”, which a lot of your competition would be using. Especially when something like “used foreign cars” might be a better description and closer to what your potential customers would be using to search.
You can improve your chances of getting higher page ranking if you include your location in your keyword phrase. Let’s say your business is located somewhere in Florida, by simply adding the word “Florida” to your keyword selection (“Florida second-hand sports cars”), you can fair better in your page ranking.
However, this method usually works best when people are planning on visiting your physical business when they do these location based searches. So make sure you only use this strategy sparingly unless you are open to having visitors come to your place of business.
Always try to choose the keyword that you specialize in, or at least ones that offer you the most potential for profit. The goal is to have cohesive content that is easy to identify based on the chosen keywords and phrases.
Keep in mind that you want to offer the keyword that best describes your business. However, if the search volume of users is leaning towards one that isn’t your main product, you can try a couple if things: