Unless you are a celebrity like Katy Perry or Barack Obama, you are going to have to work hard to grow your brand on Twitter. Rather than making slow-and-steady progress, you need to treat your Twitter account as a priority for a couple of months and create lots of content. Studies have shown that the more you tweet, the quicker you can build your followers.
As of 2017, Twitter had more than 328 million active monthly users on its site. This makes Twitter a potentially powerful business marketing tool if you know how to use it. Leveraging the popular 280-character social media site to drive more traffic to your business does not have to be difficult. Here are the top tips for successfully marketing on Twitter and building your brand. To help you dramatically increase your twitter following, here are five methods you can try.
To get the most out of Twitter, you need to make sure that your company voice and identity are branded and optimized. This means that your bio needs to tell people who you are and include a link to your landing page or website. It is also essential that you keep a consistent tone with all your Tweets so that people can clearly understand who you are and what your business does. This is a highly underused marketing method of growing your brand on Twitter, when every person who either clicks on your profile or views it when looking to follow others will see the link to your website and that is a potential customer.
As you begin to post to Twitter, find out who the experts and influencers are in your industry and interact with them regularly. You can use Twitter search or similar tools to find like-minded customers and influencers by searching the keywords that are related to your industry. Once you discover the right people, follow them, and interact with them daily. If you get the right influencer to endorse you with a comment, retweet or shout out, this could propel your brands growth on twitter almost literally overnight.
One sign of an active and healthy profile is regular tweeting. If you are only tweeting once a week, or once a month people are going to forget about you and your business. To stay on the top of your audience’s mind on a consistent basis, you need to send out daily postings. The information you tweet needs to be useful and relevant that your followers will read, click on, and retweet. The more often they see tweets the more like they are to follow. Do not be afraid to inject some personality into your tweets either, just keep in mind that you are giving people peeks into your personality and who they are going to be doing business with.
Run Twitter contests to get your followers engaged with your business. You can give a specific number of people who retweet your posts exclusive discounts off your products or services or hold a random drawing based on the people that upload pictures of them using your product or visiting your store. Give away something that has high value to get more people involved. The better the gift the more likely you are to get people entering the contest.
Twitter will become much more useful for your business if you integrate it with your other marketing activities. By engaging your audience in more than one marketing effort, you are increasing your reach and followers.
Studies have shown that you are more likely to be followed by someone that you already know. One easy way to do this is by finding your LinkedIn connections on Twitter and following them. While Twitter doesn’t have a way to do this, you can export your contacts into a .CSV file and upload them to your email account contacts. From there you can import your email contact into Twitter. Just make sure the people you are adding are going to find the value in the content you share and will follow you back. It is not helpful to growing your brand on Twitter or any other social media platform, with followers who will not interact with you or your posts.
There are several free and low-cost tools that you can use to schedule your tweets. Using tools like Hootsuite, saves you time and ensures that you are tweeting on a regular basis. When you post content on a regular basis, you tend to see more engagement and have more followers. Growing your brand on Twitter as we have mentioned requires that people know you are active, you share value, and that you are worth following for the retweet opportunities that might in turn help them grow their brand.
Quotes tend to see more significant engagement on Twitter because people enjoy reading them and sharing them with their friends and followers. Find good ones that make sense for your brand, or that resonate with you and others will find value in them. Use a consistent style and make sure you add your logo or website to every quote. You can use a free app like Forismatic, to receive a wide variety of inspiring quotes that you can post to Twitter instantly. Along with increasing engagement, this will also save you time.
Groups within various industries get together on Twitter every week to talk about multiple topics. When you join these chats and engage with others in your industry, you are given the opportunity to meet new people in your industry, play the role of an industry expert, and gain valuable information. Make sure you stay up to date on industry news and trends so that you can share value in these chats. The more you know and share the easier it is to grow your brand on twitter when you join the chats.
Consider following users who engage in the same posts that you do. When you comment on, favorite, or retweet a post on Twitter, it will show other users that you are interested in the same type of content, making them more inclined to follow you. Be genuine and share valuable insights, tips and information. The more knowledgeable they think you are the more likely they are to follow and retweet your posts. You are growing your brand on twitter with your knowledge, the value you share and your perceived level of expertise, so speak up and speak often!
Like all the other social media platforms, the more effort you put into your marketing efforts, the higher the chances of you finding success. These simple tips can help you maximize your marketing efforts on to build your brand on Twitter and increase your followers. Using Twitter for your small business will help to bring in new customers. Users are more likely to buy from brands that they follow on Twitter, making it a powerful tool to help grow your business. Utilize these tips to increase your followers and grow your business and your brand awareness.